Samsung Leads The Global Smartphone Market Counterpoint Version

JAKARTA - During the COVID-19 pandemic, the smartphone market experienced a significant decline. But interestingly, Samsung still manages to dominate the global smartphone market.

According to a Counterpoint Research report quoted by GizChina, Wednesday, September 30, the South Korean giant controls 22 percent of the smartphone market. Samsung's growth occurred during the US trade war with China, coupled with the sanctions that Huawei received so that production demand decreased.

Huawei itself is in second place with a 16 percent market share. This Chinese brand still leads the way from other smartphone manufacturers in the bamboo curtain country.

Samsung's excellence is contributed by the smartphone market in India. Along with the political conflict that did occur between India and China.

Samsung also managed to beat Apple, with the iPhone being the best-selling smartphone during the previous period. Apple was forced to fall in third position from the counterpoint version of the smartphone market, followed by Xiaomi.

From the results of Counterpoint Research's analysis, the decline in smartphone sales is thought to be due to higher prices. They say that the average price of mobile devices on a global scale has grown by 10 percent.

However, cellphone manufacturers also have their own reasons for increasing their selling prices, one of which is due to the switch to 5G technology. Apart from triggering an increase in the average cost of smartphones, an insignificant decline also occurred in the premium device segment, which was 8 percent compared to 23 percent decrease in the overall mobile market.

It is known, the decline in demand led to the fact that smartphone manufacturers are not able to have income as good as last year. Income decreased on average 15 percent.

However, Apple still received the largest revenue from smartphone sales in the second quarter of this year 34 percent. Regardless of the sanctions, Huawei contributed 20 percent. Meanwhile, Samsung has 17 percent, Vivo 7 percent and finally Oppo 6 percent.