Vivo Indonesia's Explanation About The Background Song In The V20 Ad

JAKARTA - Vivo Indonesia has finally raised its voice regarding accusations by the Norwegian musician, Anna of the North, of using her song as a background music requirement in the latest gadget ad on YouTube. The video advertisement promotes the Vivo V20 Series smartphone, starring actress and singer Maudy Ayunda.

Senior Brand Director of Vivo Mobile Indonesia, Edy Kusuma, at the launch of the virtual V20 said that the incident was the aftermath of a misunderstanding with a third party.

"Yesterday's problem was clear, this is a misunderstanding with a third party," said Edy in a virtual press conference, Tuesday, September 29.

Previously, the ad was accused of using a song without the permission of Anna Lotterud as the owner. The musician who is popular with the name Anna of the North via his Instagram account expressed his concern that his work was used without permission.

In his upload, he contains screenshots of commercial commercial vivo V20 and V20 SE in Indonesia. The campaign uses the song "Dream Girl", which he released in 2019.

At first glance, some of the instruments and melodies in them sound very similar. However, the lyrics between 'Dream Girl' and the song in the Vivo V20 Series smartphone advertisement are clearly different.

Representing Vivo, Edy said they really appreciate intellectual property rights and comply with the laws in force in each country.

"Miscommunication. This is learning for all of us, we have confirmed this, the problem has been resolved," said Edy.

Focus on who's closer to you and enjoy that perfect moment with # vivoV20 44MP Eye Autofocus. Lee how @maudyayunda gets through the challenges with vivo V20! pic.twitter.com/lq51MLFMOO

- vivo_indonesia (@vivo_indonesia) September 24, 2020