Netflix Tests New Features, One Account Can Be Used By Many Users With Extra Fee
JAKARTA - Netflix Inc is testing a feature that will allow accounts to be shared outside members' homes for an additional fee. This was announced by the streaming pioneer app on Wednesday, March 16.
Netflix is testing a feature in Chile, Costa Rica, and Peru that allows members on its standard and premium plans to add up to two other participants.
Netflix is also exploring another feature that allows members on a basic, standard, or premium plan to transfer their profile information to a new account or sub-account that stores data such as viewing history and personalized recommendations.
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Netflix currently allows people who live together to share their Netflix accounts. However, the plan has created confusion about when and how accounts can be shared. They state that it affects their ability to invest in new content.
Netflix also said it would test the feature for their utility first in a few countries before making any permanent changes that take effect globally.
Netflix in January reduced its growth expectations, projecting first-quarter subscriber gains to be less than half what Wall Street had expected, citing anticipated delays in content arrivals.