BCA Life Seriously Targets Youth Segment With This Platform

JAKARTA - PT Bank Central Asia Tbk's business entity, namely BCA Life, targets the youth segment by providing the mylifeguard.id platform. Director of BCA Life Eva Agrayani explained, today's young generation has tremendous potential because they can generate their own profit.

Eva also said that nowadays young people already have good financial planning. According to him, BCA Life should take full advantage of this.

"This segment is an opportunity for BCA Life. Because young people are close to digital, we provide the mylifeguard.id platform to answer these needs," he told the media crew on the sidelines of the BCA Expoversary 2022 event at the Indonesia Convention Exhibition (ICE), BSD, South Tangerang, Saturday 12 March.

With this application, Eva continued, young people can buy direct protection easily and quickly. With just five minutes, the protection can be had.

"Not only that, on the platform, all data and information regarding the insurance options provided can also be found," added Eva.

Eva further said, for the millennial generation, her party has provided four life and accident insurance products that are youth-oriented. The products provided have long and short term options.

Regarding long-term products, young people only need to pay a premium for eight years but the protection period is up to 12 years.

"Besides that, there are also short-term ones, for example a year. The premiums are affordable starting from Rp. 30,000 for the insurance value of Rp. 100 million," he explained.

According to Eva, BCA Life continues to target the younger generation segment by providing financial planning literacy through social media channels. Eva is also optimistic that in the future this product will have a place in the hearts of the younger generation.