Instagram Adds New Shortcuts For Reels And Shopping Tabs

JAKARTA - Instagram does not seem to be playing games to compete with TikTok. This time Instagram is preparing a new page for the Reels feature in its application.

Head of Instagram, Adam Mosseri said the company is testing a new layout for the Reels menu on Instagram. There are a number of options to choose from, such as changing the Instagram Home view to horizontal or by adding two new tab icons.

In another variation, Instagram crams all six of the shortcuts - homepage, Explore, Scrolls, Shop, activity and profile - to the bottom row. Meanwhile the shortcut for creating a new post will move to the top right.

"This update will be rolled out in the coming weeks globally," said an Instagram spokesman as quoted by Engadget, Thursday, September 10.

This new layout allows Instagram to add slots for the Reels feature and Shopping shortcuts. These shortcuts will make it easier for users to interact directly with the e-commerce store being sold.

The addition of the Shopping feature to the main page also allows influencers or online shop owners to sell their products on the Instagram platform. Moreover, there are many Instagram accounts that are devoted to buying and selling businesses.

Instagram ensures that this layout update will not interfere with the effectiveness of its users. So that users can directly access the shortcut icon from the Reels and Shopping features on Instagram.