The Beauty And Uniqueness Of The Mandalika Appears In The Akad . Film

JAKARTA - The Akad film highlights the beauty and uniqueness of The Mandalika Super Priority Tourism Destination (DPSP) in Lombok, West Nusa Tenggara. A number of beautiful natural attractions are also owned by The Mandalika such as beaches and green hills, including the beaches of Kuta, Seger, Tanjung Aan, Serenting and Gerupuk as well as Bukit Merese and Bukit Seger as the background of this film.

Reka Wijaya, who directed and wrote the film's story, combined all the tourist spots with the film's story. “This film is the story of the translation of the lyrics of a song entitled Akad which was created by Mas Is, I call him. By using a simple and easy-to-understand story line, I want to describe the verses of Akad's song into certain feelings, such as: hope, longing, sacrifice, affection, fear, rejection, prejudice, anger, hate, and falling in love. In principle, this Akad Film is a film about how humans meet and live with their loved ones,” he said during the gala premiere at Epicentrum, Wednesday, February 2.

The film, starring Kevin Julio, Indah Permatasari, and Mathias Muchus, is packaged very simply but memorable. Akad tells the story of Pak Abdi (Mathias Muchus), an online taxi driver, wanting his son Indira (Indah Permatasari) to be able to meet his soul mate and get married.

Indira is an independent woman who feels no need to marry in her life. Indira felt that it was not important to build her own household because she did not want to feel the sadness she felt when her mother died leaving her father.

Dion (Kevin Julio) is a consultant nature conservationist working in Lombok. As a child he lived in Jakarta, then he and his family moved to Lombok to take care of his late father's land and gardens. Dion is working on the Mandalika nature conservation project, and she has to return to Jakarta to do some of her administrative work. Indira and Dion will meet in an inappropriate atmosphere but the universe determines differently.

The Akad film is inspired by the song by Mohammad Istiqamah Djamad (Mas Is) and is ready to be screened regularly in Indonesian cinemas starting on February 3, 2022. This film is also one of 22 films that have received Government support through the National Economic Recovery (PEN) program for Film from the Ministry of Tourism. & Creative Economy/Indonesian Tourism and Creative Economy Agency.

ITDC President Director Abdulbar M. Mansoer supported the making of the Akad film as one of our creative efforts in promoting DPSP The Mandalika. "We see that tourism promotion using the Film Induced Tourism concept has a strong influence and is proven to be able to increase the interest of tourists to visit. For example, Cappadocia, Turkey which recently went viral after being the backdrop for a film. We hope that the Akad film can capture the natural beauty of Mandalika and create a strong impression for the audience, so they are interested in coming to our area," he said.

The Mandalika area, which is the background of the Akad film, is a tourism destination covering an area of 1,175 ha which was developed with the theme Sports & Entertainment Destination. One of the main attractions at The Mandalika is the Pertamina Mandalika Circuit, an international class circuit that will host the 2022 MotoGP Grand Prix of Indonesia in March, after successfully hosting other international motorcycle racing events, namely WSBK and IATC 2021 last November.