Chinese New Year Shopping Trends, Basket Cake Transactions Increase Almost 4 Times On Tokopedia

JAKARTA – A few days ago, when welcoming the Chinese New Year, people of Chinese descent in Indonesia who celebrate often beautify their homes with various decorations. This makes the need for Chinese New Year knick-knacks also increases.

"Transactions for Chinese New Year decorations at Tokopedia also almost doubled in January 2022 compared to the same period in 2021," said Tokopedia's External Communications Senior Lead, Ekhel Chandra Wijaya.

In addition, products such as parcels and red packets are some of the public's favorite products ahead of this year's Chinese New Year. Tokopedia recorded a nearly 3x increase in transactions for parcels and red envelopes in January 2022.

“We also see that people still like to send gifts and greeting cards to family and relatives. It is proven by the increase in the number of transactions for basket cake products, almost 4 times compared to the same period last year,” added Ekhel.

There are a number of initiatives that are also presented by Tokopedia in helping the community meet their needs ahead of the Lunar New Year. Starting from Tokopedia NOW! which helps people meet their daily needs - including basic food products, meat, vegetables, fruits, snacks and more - within a maximum of two hours of delivery after payment.

There is also Tokopedia Nyam, where Tokopedia intensifies collaboration with local food and beverage business activists to make it easier for people to get food and beverage products more quickly, efficiently and without having to leave the house.