Taste Adventure With Cheese-Based Food Variants

JAKARTA - In this pandemic period, you could say the thing that many people miss the most, especially culinary lovers, is visiting culinary destinations which are also popularly known as culinary tourism. Usually, every culinary tour, we must visit a place that serves a variety of legendary and local specialties. However, currently it is still difficult to go on a culinary tour due to the pandemic situation. There is a way to treat this longing, one of which is by going on a taste adventure through contemporary food and drinks provided by K-JU by Prochiz.

K-JU by Prochiz is a fast food brand launched by Prochiz, the largest local cheese brand in Indonesia, in collaboration with Yummykitchen, the largest cloud kitchen service provider in Indonesia. The collaboration between the two resulted in a wide selection of processed cheese-based foods and drinks with #KJUtanRasa treats in every bite and gulp.

“Prochiz's main vision is to promote cheese and shock the public so that more people consume cheese in their daily lives, that's why we launched the K-JU by Prochiz brand. To reach a wider range of consumers, we are collaborating with Yummykitchen, as the pioneer of the largest cloud kitchen service provider in Indonesia. So starting from all operations and sales carried out in the cloud kitchen network, "said Bobby K Gandasaputra, Chief Executive Officer (CEO) of PT Mulia Boga Raya Tbk (Prochiz).

Marbio Suntanu, Chief Operating Officer (COO) of PT Dapur Awan Yumindo (Yummykitchen) added “We are very happy to be working with a local cheese brand no. 1 in Indonesia. There are 12 locations for Yummykitchen JABODETABEK and 1 location will follow in Bandung. So people can try because we are already available in various regions.”

Currently, this cheese-based fast food brand has served 6 choices of contemporary food that combines local and international flavors, namely Yummy Beef BBQ Waffle Cone, Chicken Mushroom Waffle Cone, Korean Chicken Waffle Cone, Rich Rendang Waffle Cone, Macaroni Brulee and Spaghetti Chicken Mercon. . As for the drinks, Cheesy will be released soon

Chocolate and Cheesy Mango. To make it easier for culinary connoisseurs to sample their food and beverage offerings, orders can be made through various online platforms.

The company also presents collaboration menus with the famous chef, Yuda Bustara, who will create a special menu in March 2022. The chef, who often shares recipes and cooking video content, revealed that the special menu was inspired by the chef's favorite place when traveling.

“We chose Chef Yuda to create a special menu because Chef Yuda is active, adventurous, professional and already familiar in his field. This is very much in line with the vision and spirit of our brand, which does not hesitate to innovate and develop new potentials," said Bobby K Gandasaputra.

“I am very happy to be working with you and can't wait to launch this special menu. When the concept was first explained, I was immediately inspired to launch a menu made from cheese but with a culinary taste of the archipelago. By using various types of local cheese. It will certainly add to the taste of the food to the next level and give a new taste surprise,'' explained Chef Yuda Bustara.

Culinary lovers will be invited to taste adventures to various parts of the world. Culinary lovers can also enjoy food and drink menus that are contemporary, special and affordable. As a brand that uses cheese as the basic ingredient, be prepared to taste practical ready-to-eat food with a savory, delicious and appetizing taste.