The Reason For Blibli, E-Commerce From The Djarum Group Of The Hartono Brothers Conglomerate Appoints BCL As Brand Ambassador: Be Wise In Shopping

JAKARTA - Blibli introduces celebrities and singers, Bunga Citra Lestari or BCL as brand ambassadors. BCL is considered an e-commerce company from the Djarum Group as an inspirational woman and mother who is careful in shopping and meeting family needs.

Based on data released by the Ministry of PPPA, in 2021, women are one of the priority segments to achieve financial inclusion targets. Currently, Indonesian women are experiencing a positive trend in financial literacy and inclusiveness.

In general, women have an important role in ensuring quality and priorities in meeting daily needs, especially in the family. Women's literacy in shopping smart is believed to support financial health in Indonesia.

During 2021, Blibli noted several changes in customer shopping habits, one of which was an increase in the purchase of daily necessities at Bliblimart and a variety of fashion and beauty products.

"Seeing this trend, we believe that e-commerce is still a solution and will continue to become a new habit for customers to meet their needs. Blibli is committed to always providing effective solutions and inspiring customers to shop wisely. In line with this commitment Today, we are proud to introduce Bunga Citra Lestari, which is the best representation for us to inspire every customer to shop wisely and safely at Blibli," said Blibli Senior Brand Manager, Zsazsa Kartika, in a statement, quoted Wednesday, January 12.

Blibli is committed to supporting the Indonesian people to shop carefully, through every innovation, which ensures a comfortable, fast online shopping experience with the best product quality. This is realized through a variety of services ranging from 2 Hours to, 100% Original guarantee, free shipping, best price offers, secure payments, and quality assurance so as to ensure customer satisfaction when shopping.

"We hope that Bunga's presence in the Blibli family can provide positive inspiration for the Indonesian people, especially Blibli loyal customers," said Zsazsa Kartika.

Meanwhile, Bunga Citra Lestari said, during the pandemic, online shopping was the best solution for her to meet every family need. In shopping, BCL prioritizes convenience and trust for quality products and secure payments.

"The presence of Blibli has always answered my needs, especially when I suddenly got an inspiration for baking and to buy ingredients, Bliblimart has always been my mainstay, especially with 2 hour delivery. I'm very happy to be part of the Blibli family and inspire customers in shopping wisely, definitely satisfied, definitely at Blibli," explained BCL.