Wanting To Overtake The VR Headset Market, Apple Recruits Meta Employees

JAKARTA - Apple has reportedly hired Andrea Schubert, Meta's communications and public relations leader for augmented reality (AR) products. Allegedly, the company intends to overtake Mark Zuckerberg's market.

The company is known to be making preparations ahead of the launch of its long-standing AR and VR headset, allegedly hiring Schubert for the same role.

Schubert's LinkedIn page shows that he has worked for Meta for nearly six years. According to Bloomberg journalist Mark Gurman, who first reported on the hiring, Meta did quite well with Oculus, thus becoming the market leader in headsets, so it makes sense that Schubert was hired as Apple neared its launch.

On Black Friday and Cyber ​​Monday this year, the Meta Oculus Quest 2 was one of the best-selling products. Not to mention the Oculus Meta app topped the App Store in the United States (US) on Christmas Day.

Not only that, Meta Oculus is also the number one free app on the Google Play store, this indicates that a large number of people receive headsets as holiday gifts.

Previously, it was reported by Bloomberg, quoted from The Verge, Monday, December 27, that the Apple headset will be priced at US$3,000 or equivalent to Rp. will provide a controllerless experience.

Most likely, the headset will also have to rely on a connected iPhone or Mac for processor-heavy tasks. Apple analyst Ming-Chi Kuo predicts that the mixed reality headset could launch sometime in 2022.