Trade Minister Lutfi Becomes Most Popular Minister Among Netizens: This Is Thanks To All Employees Of The Ministry Of Trade Who Take Care Of President Jokowi's 3 Mandates

JAKARTA - Research conducted by PR Indonesia Group in collaboration with media monitoring company, Kazee Digital Indonesia, stated that the Minister of Trade (Mendag) Muhammad Lutfi was chosen to be the most popular leader among netizens during 2021.

"The Minister of Trade has succeeded in realizing the positive reputation of the ministry and government in the eyes of the public," said Founder and CEO of PR Indonesia Group Asmono Wikan, in a written statement, quoted from Antara, Tuesday, December 14.

According to him, Trade Minister Lutfi is considered successful in realizing the positive reputation of the ministries and government in the era of the Advanced Indonesia Cabinet, especially netizens or social media activists.

He explained that data collection was carried out from January 1 to September 30, 2021 to find leaders who received the most positive exposure on social media platforms such as Twitter, Instagram, and Facebook.

All data, Asmono continued, was collected and analyzed quantitatively by machines based on artificial intelligence in real-time.

"The determination of the winner is based on the quantity of exposure to positive netizens' conversations, taking into account the news content that is analyzed manually," he explained.

Meanwhile, the Minister of Trade Muhammad Lutfi said this achievement was the best year-end gift for the ranks of the Ministry of Trade (Kemendag) for their performance and hard work in maintaining President Joko Widodo's mandate.

"This is the best gift for all employees and leaders at the Ministry of Trade who have worked sincerely and worked hard to maintain the three mandates of President Joko Widodo," said Trade Minister Lutfi.

So far, he said, the Ministry of Trade has carried out three mandates of President Joko Widodo, namely maintaining price stability, especially inflation and increasing people's purchasing power, helping MSME players to penetrate the export market, and increasing exports through international trade agreements.

He added that in addition to the security of food stocks and stable prices of basic goods, trade balance surpluses occurred successively.

Moreover, he continued, Indonesia's trade balance made history again, the trade surplus in October 2021 was recorded at 5.73 billion US dollars. Cumulatively, the trade balance surplus for the January-October 2021 period has reached 30.81 billion US dollars.

"This value is much greater than the same period the previous year and the largest since 2012 or throughout the last 10 years," he said.

It was also explained that the electronic commerce sector is estimated to still dominate the map of Indonesia's digital economy in 2030 with a contribution of reaching IDR 1,908 trillion or around 33-34 percent of the total digital economy.

In 2020, Indonesia's digital economy has only contributed four percent of the Gross Domestic Product (GDP). However, in 2030, Indonesia's GDP is estimated to grow at least 1.5 times from IDR 15,400 trillion to at least IDR 24,000 trillion.