Adira Finance Supports MSME Empowerment Through The 2021 People's Market Festival

JAKARTA - Adira Finance, which has been present for more than three decades in Indonesia, is holding the 2021 People's Market Festival, as Adira Finance's corporate social responsibility (CSR) program for Indonesia. Bringing the spirit of #GrowBersamaSahabat, the holding of the 2021 People's Market Festival is a motivation for people's market traders, so that they can grow sustainably.

This program is in line with the vision of “Creating Shared Value to Improve Welfare,” where Adira Finance currently serves two million customers throughout Indonesia, with around 50 percent of them coming from the informal sector, including Micro, Small and Medium Enterprises (MSMEs). .

"As a friend to MSMEs, we are committed to building long-term relationships with our customers and business partners, to be more independent and able to develop well. And to support this, one of them is by holding the 2021 People's Market Festival," explained Niko Kurniawan Bonggowarsito, Director Adira Finance Sales, Service and Distribution in a webinar, Wednesday 1 December.

During the pandemic, which has been running for almost two years, economically the MSME sector has been one of the affected. Based on data from the Indonesian Market Traders Association (IKAPPI), in 2021 about five million traders or 43 percent of the total number of traders in Indonesia, it is difficult to sell due to lack of buyers.

The 2021 People's Market Festival is a manifestation of Adira Finance's efforts to develop the people's market to become a creative public space through a series of activities carried out in a hybrid manner, including workshops for merchant business development, introducing the Halal Shopping feature on the Titipku application, piloting Pasar Rakyat Corner at branch offices. Adira Finance, as well as entertainment activities in the form of a Smart Competition in the market, and a "Local Friends in the People's Market" Photo Contest which can be participated by all people in Indonesia.

The 2021 People's Market Festival will take place in 5 markets, starting from the Muara Karang Market, North Jakarta on December 1, 2021; Fresh Market Bintaro Market, South Tangerang, Banten on December 2, 2021; Sinpasa Modern Market, Bekasi, West Java on December 8, 2021; Grand Galaxy Market, Bekasi, West Java on December 16, 2021; and finally at Sukatani Market, Cimanggis, West Java, on December 21, 2021.

In holding the 2021 People's Market Festival, Adira Finance collaborated with various parties such as the Titipku marketplace and RCTI+ as a media partner. Not only that, the activities, which will be held from December 2021 to January 2022, are also supported, among others, by Adira Finance Syariah, Zurich Syariah and the Movement to Wear Masks (GPM).

Collaborating with Titipku, the Workshop for Business Development of People's Market Traders increases the understanding of traders through training and guidance so that their businesses can grow through adaptation of digital technology, as well as discipline in implementing health protocols. This training includes how to build a business digitally, Islamic financial literacy, and the introduction of the Empowered Partnership (Keday) or AXI agents.

Titipku is a mobile application that aims to help MSMEs, especially people's market traders, to meet customers digitally. Customers will get services from Jatiper (personal shopper) in buying their needs at the people's market.

"Data on the Titipku application platform shows an increase in merchant turnover by 20-50% gradually, after they decide to sell through online applications," explained Henri Suhardja, CEO of Titipku.

In the Titipku application, Adira Finance Syariah also introduced the Halal Shopping feature, as a feature for customers who want to buy products according to sharia principles.

In addition to the workshop, there is a quiz competition that can be followed by people's market traders, as an entertainment activity for traders in the people's market. The general public can also enliven the People's Market Festival through the Local Friends Photography Competition, and capture various activities at the people's market whose complete information can be found at http://adira.id/FPR2021-1.

"We appreciate the efforts made by Adira Finance in supporting the existence of the people's market. This collaboration between RCTI+ and Adira Finance is expected to bring the message that making people's markets a creative public space can be conveyed more widely to the public," said Tantan Sumartana, Sales & Marketing Director of MNC Media (Digital & Non-Digital).

To introduce the people's market that can be accessed online, Adira Finance piloted Pasar Rakyat Corner in four selected branch offices, namely the South Jakarta 1 - Tebet Branch Office, Alam Sutera Branch Office, Cimanggis Branch Office, and Bekasi 4 - Harapan Indah Branch Office. Through Pasar Rakyat Corner, customers can shop at Pasar Rakyat when visiting Adira Finance branch offices.

"The People's Market Festival is expected to be a motivation so that MSME players, especially the people's market ecosystem, can become digitally strong, independent, able to innovate, and can grow and continue to advance with the spirit of #GrowBersamaSahabat," concluded Niko Kurniawan.