Huawei Presents Live Streaming Of E-Commerce For Online Merchants

JAKARTA - Huawei realizes that the pandemic conditions have changed the business model of the people, who are now starting to shop online frequently at e-commerce stores. For this reason, Huawei presents live streaming of e-commerce so that retail traders and buyers can meet face to face.

Launched from XDA Developer, the service was announced at the Huawei Developer Day 2020 webinar. This Huawei solution is designed to help developers open up more opportunities in the e-commerce industry, as well as enable retailers to have an easier, faster and more immersive live streaming experience. .

"With more and more consumers and vendors turning to live trade streaming to sell and buy products, e-commerce continues its rapid growth and represents a growing share of the global retail industry," said Huawei Consumer Business Group Head of EcoSystem Marketing, Peter Gauden, Friday 7 August.

Live streaming is considered to have a much more successful customer conversion rate than conventional e-commerce and is more effective in activating sales and building loyalty.

Huawei's device virtualization equipment allows switching between cameras, with a single click on the host device, the host can display products from multiple angles and maintain audience engagement.

This technology is said to be more cost effective and can be easily operated from one device in the live streaming room. The solution also integrates HiAl's HMS to enhance the e-commerce live streaming experience by enabling scenario-based sales.

Traders can also customize the shop background in real-time, while providing product demos that will be marketed naturally. Huawei's AR capabilities, which are integrated into live streaming, also allow products to be displayed more clearly.

To support this service, Huawei has enhanced its 5G and Wi-Fi network capabilities to provide a more efficient and faster live streaming experience. The holding of this event is part of Huawei's commitment to creating a new, more innovative ecosystem.