Snapchat Presents New Capabilities In Snap Map, Makes Users Nostalgic

JAKARTA - Snapchat wants to expand its Snap Map capabilities, by adding a new Map Layers feature that allows users to change the focus of the map view. Later, two Layers of Memories and Explore will appear on the map and be available to everyone.

Memories will display old photos that users took in certain places, this is intended to help users relive favorite moments.

Users will only be able to view their own memories in these Layers, which build on top of the My Places feature. As for Explore, it is a redesigned version of the map. Users can see places through photos and videos that other users have shared publicly. Users can also access Map Layers via the menu at the top right of the Snap Map.

In addition to these two Layers, Snapchat also brings Layers to third parties. Where later the Snap Map will display Ticketmaster to display the closest concerts that will be coming soon. Not only that, this feature also provides a way to buy tickets.

According to Social Media Today, Friday, November 19, Snapchat seems to really want Snap Map to thrive, until it's reportedly working on more layers to add, including Partnered Layers, which allows brands to sponsor specific map lists to help promote their business.

Snapchat first announced Layers at its partners meeting last May, where the company explained it would eventually be able to add data directly to their own maps.

Now that the company is moving to the next stage, and with more than 250 million users engaged with Snap Map, it can be a good choice for promoting a business, and connecting through an uncluttered display on the screen.