Gebyar Adira Kreasi 2021, The End Of The Local Creative Festival In 5 Super Priority Destinations

JAKARTA - In celebration of its 31st anniversary, Adira Finance presents Gebyar Adira Kreasi 2021 as a form of appreciation for the trust of all "friends" in the company's ecosystem. Starting from customers, dealer partners, and partners who have trusted Adira Finance for more than three decades.

"We realize that Adira Finance's business growth will continue to grow through synergies with the ecosystem. In accordance with the brand promise of 'Sahabat Setia Forever', Adira Finance continues to be committed to building healthy long-term relationships with all stakeholders," said Adira Finance's President Director, Hafid Hadeli. in a virtual press conference held on Friday, November 12 yesterday.

In line with the commitment to strengthen synergies with the ecosystem, this year, Adira Finance raised the theme #GrowBersamaSahabat which is a motivation for the entire ecosystem, so that the spirit of developing business can accelerate the pace of the country's economy.

The highlight of the 31st Anniversary of Adira Finance, Gebyar Adira Kreasi was held at Borobudur Temple, Magelang, Central Java, on Saturday, November 13, 2021, which offered a variety of entertainment to customers and the entire Company ecosystem.

The event also marks the end of the 2021 Local Creative Festival #TumbuhBersamaSahabat which has been held in five Indonesian Tourism Super Priority Destinations, namely Lake Toba, Likupang, Mandalika, Labuan Bajo, and Borobudur Temple.

"Through the 2021 Local Creative Festival, we want to show the Company's commitment to always support SMEs to grow, in accordance with Adira Finance's vision of creating shared value to improve the welfare of the Indonesian people," said Hafid.

This year is Adira Finance's second collaboration with the Indonesian Ministry of Tourism and Creative Economy (Kemenparekraf) in organizing the 2021 Local Creative Festival. This event was held as a form of support for the #BeliKreatifLokal and Proud Made Indonesia national campaign.

After undergoing a selection process since registration closed on September 22, 2021, in this final round 45 local hero SMEs were selected in the Fashion, Culinary, and Craft business categories, from five Indonesian Tourism Super Priority Destinations. The best local UKM heroes from each business category in each Super Priority Destination are entitled to an award which will be presented at the Gebyar Adira Kreasi 2021 event.

"The Indonesian Ministry of Tourism and Creative Economy has always played an active role in encouraging the progress of creative economy players in Indonesia, one of which is through collaboration with Adira Finance in organizing the 2021 Local Creative Festival," said Deputy for Tourism Marketing at the Ministry of Tourism and Creative Economy, Nia Niscaya.

Nia said that this form of collaboration between the government and the private sector also provides greater opportunities to explore Indonesian creative economy actors who have the potential to be developed and are globally competitive.

To increase the capacity and quality of SMEs, the local hero received training from Prasetiya Mulya Executive Learning Institute (ELI) and Entrepreneur Camp Indonesia, so that SMEs can directly apply them in growing their creative businesses.

In organizing the 2021 Local Creative Festival, Adira Finance also collaborates with various parties other than the Indonesian Ministry of Tourism and Creative Economy, namely MUFG, Zurich, Adira Finance Syariah, Bank Danamon Indonesia, Baba Rafi Enterprise, Epson, and Prasetiya Mulya-Eli.

One of the private parties that also supports the implementation of the 2021 Local Creative Festival, namely PT Zurich Asuransi Indonesia Tbk. President Director of PT Zurich Asuransi Indonesia Tbk, Hassan Karim, expressed his pride in Zurich's commitment to support the economic development and future of Indonesia.

"We believe that SMEs are one of the drivers of the economy in Indonesia, especially during a pandemic like this. To reach their potential, SMEs need support in developing their business and protection from business risks and uncertainties," said Hassan.

The 2021 Local Creative Festival is expected to become an annual event that opens up greater opportunities for SMEs, so that their products are increasingly recognized nationally and have the opportunity to compete on a global scale.