Former Director Of Adidas Asia-Pacific Becomes AirAsia Group Boss, Malaysian Conglomerate Tony Fernandes: He Has A Lot Of Experience

JAKARTA - AirAsia Group today announced the appointment of Colin Currie as Chief Commercial Officer. Colin is the former Managing Director of Adidas Asia-Pacific.

Going forward, Colin will help develop a data-driven, consumer-focused strategy to optimize growth and achieve financial targets for all airline businesses and digital units owned by AirAsia.

"We are very pleased to welcome Colin. He brings a wealth of experience from previous global companies that also focus on Asean," AirAsia Group CEO Tony Fernandes said in an official statement, Wednesday, November 10.

Tony hopes that Colin can drive data integration within the AirAsia Group to accelerate revenue growth and create new synergies in AirAsia's latest projects.

"The appointment of Colin shows AirAsia's attitude that we will soon be out of COVID. This is also proof of our brand, despite the problems that exist, by joining great people on our journey ahead," he said.

AirAsia said Colin had previously handled Adidas products covering the markets of China, South Korea, Japan, and Southeast Asian and Pacific countries. Colin was responsible for making Adidas one of the most prominent consumer brands in the region, increasing the company's revenue fivefold in the Chinese market, and increasing its market share from fourth place to market leader by competing head-to-head.

"He has also been recognized for his role in refining the brand's operational model and driving growth to unprecedented levels," he said.

Colin is delighted to be joining the AirAsia Group to help drive brand and sales performance, particularly for the new line of digital business, using his experience and knowledge.

"I am constantly monitoring AirAsia's incredible progress, and I am confident that together with its passionate team, we can accelerate and strengthen AirAsia's success as a leading digital technology and lifestyle company in Asean. This is the right time to join AirAsia where a revolution is taking place. started to welcome the digital era," he explained.

The decision to bring in an experienced person from Malaysia underscores AirAsia's commitment and strategic focus to increase the market competitiveness of its new line of business, including the Airasia Super App and its e-commerce services.