How To Install TikTok Ads To Improve Business Performance

YOGYAKARTA - The TikTok application has a variety of interesting features that can be used by its users. No wonder the application made by ByteDance is experiencing rapid development and is becoming one of the most popular applications today.

In Indonesia alone, more than 100 million internet users have downloaded the TikTok application on their mobile phones. In addition to being a means of entertainment, TikTok can also be used as a medium to sell and improve business performance.

One of the features you can use to promote your products is TikTok Ads. Advertising services are divided into several types, including "In-Feed Video", "Brand Takeover" and "Hashtag Challenge".

How to use the TikTok Ads feature is also very easy. Users can follow the steps compiled by the VOI team below to learn more.

How to Create Ads on TikTok Ads

To use TikTok Ads, the first step you can take is to create a TikTok Ads account first. To do this, users can visit the TikTok Ads site, then click the "Create an Ads Button" on the main page that appears on your device.

After creating a TikTok Ads account, users can start a new campaign using TikTok Ads, to promote products. Select the "Campaign" menu after you enter the TikTok Ads page, and click the "Create" icon to create TikTok Ads.

After that, select the target or goal of "Campaign" that you do. There are three campaign options that you can choose as goals, namely increasing traffic, increasing conversions, and increasing the number of installs of the application you are promoting.

Next, define the placement of TikTok Ads in detail, according to your target. Users can place specific ads, for example, ads will appear on certain content that you specify.

The type of ad used and the details of the product being promoted will have a significant impact on the success of your ad. Therefore, you must target it in detail.

You can also display relevant names, images, and categories for your products. Users can also provide a brief description of the product made.

Furthermore, users can choose the target consumers who can see your ad on TikTok, such as their desired age range, gender, and where they live.

After that, determine the budget that you spend on advertising on TikTok Ads, and how long it will take for the ad to be served on the TikTok app.

After setting all ad details in TikTok Ads, users can select the apply icon to submit ads to TikTok Ads. Your request will also be processed by TikTok.

That's how to create product ads using the TikTok Ads feature that can be used to improve the performance of the business you run.