Injected With Accel And NVectures, Synthesia Collects IDR 1.3 Trillion With A Valuation Of IDR 14.8 Trillion To Become Unicron

Synthesia, an artificial intelligence (AI) startup based in the UK (photo: twitter @synthesiaIO)

JAKARTA - Synthesia, an artificial intelligence (AI) startup based in the UK, announced on Tuesday 13 June that it had raised around 90 million US dollars (Rp1.3 trillion) with a $1 billion valuation in funding round led by venture capital firm Accel and NVectures owned by Nvidia.

This startup technology helps more than 50,000 businesses, including Amazon.com, in creating custom AI avatars used in learning videos and companies.

"While we are not actively looking for new investments, Accel and NVIDIA share the same vision as us to turn traditional video production into a digital workflow," said Victor Riparbelli, co-founder and CEO of Synthesia.

Artificial intelligence (AI) startups have become a bright spot in investments this year amid a broader slowdown in funding due to rising interest rates and high inflation.

However, the excitement surrounding AI has also raised concerns that video platforms can be used to create deepfakes, namely realistic or falsified videos or images created by AI algorithms trained using abundant online footage.

Riparbelli said that the six-year-old Synthesia overcomes this problem by simply creating avatars of people who give consent.

The startup, which reaches a valuation of US$1 billion, is currently referred to as "unicorn".