Microsoft Promotes Its Acquisition Of Activision Blizzard On London Underground

Microsoft began promoting its acquisition of Activision Blizzard in London Underground (photo: Unsplash)

Still struggling in the acquisition process, Microsoft is now promoting a proposed 69 billion US dollars Activision Blizzard acquisition (Rp986 trillion) on adboards at London Underground stations.

First viewed by The Verge Tom Warren, the ad claims that Call of Duty will be available "for 150 million more players" after the proposed merger.

In his blog, Microsoft also said that they are excited to give game access to more players and other communities.

Giving players a choice in playing their games makes games more accessible and leads to a larger and more excited player community. Choices are equally important for developers. Developers benefit from the diversity of distributions and business models for their games. The choice opens up opportunities for innovation and allows the industry to grow," said Microsoft Gaming CEO Phil Spencer.

Microsoft is now running digital ads for its Activision Blizzard acquisition at some London tube stations. It comes a month after placing full-page ads in two UK newspapers, and ahead of the CMA’s decision on the deal later this month https://t.co/OYOMDvOsld pic.twitter.com/lbq7ES1mF0

— Tom Warren (@tomwarren) April 13, 2023

More than that, Spencer also revealed that Microsoft has now signed a 10-year agreement with four companies to bring Call of Duty to their consoles and cloud streaming services after it was approved to unify Activision Blizzard and Xbox.

"We want to allow people to play games anywhere, anytime, and on any device. And developers are entitled to more options to create, distribute and monetize their innovative games," he added.

On the other hand, Microsoft's Vice Chairman and President Brad Smith said that his large investment in Blizzard was a determination to eliminate friction between creators and gamers, app store policies and practices on mobile devices limiting what and how creators can offer games and what and how gamers can play them.

"Our great investment in acquiring Activision Blizzard further strengthens our determination to eliminate this friction in the name of creators and gamers. We want to enable world-class content to reach each gamer more easily on each platform," Smith explained.

Meanwhile, Microsoft has previously tried to convince regulators such as the UK Competition and Market Authority (CMA) and the US Federal Trade Commission that they will not make an exclusive Activision Blizzard (mainly Call of Duty) game for its own cloud gaming service, must be agreed.

CMA's final report on Activision Blizzard's deal will mature later this month, on April 26. Let's wait for the final decision in the future.