JAKARTA - Burger King, one of the world's largest fast food networks, has made a new breakthrough in the food industry by accepting crypto payments at its outlets in Paris.
Burger King's action shows that the food industry is ready to follow in the footsteps of other sectors that have taken advantage of the potential of blockchain and crypto technology to expand their business.
On Monday, March 27, Burger King announced that it accepts crypto payments at its 20 restaurants in Paris. By installing a special machine called Instpower, Burger King will facilitate crypto payments through Binance Pay backed by Alchemy Pay.
Customers can pay for food using more than 70 unique cryptocurrencies, including Bitcoin (BTC), Ethereum (ETH), Shiba Inu (SHIB), Dogecoin (DOGE), and more.
According to a DailyCoin report, CEO of Flash Development, Yann Phu, an Instpower machine distributor in Europe, expressed his joy at this new initiative. He stated that the Instpower engine will allow customers to charge their devices while traveling.
"This collaboration with Burger King in Paris has taken us to the next level in our operations in Europe. Instpower machines will allow customers to charge their devices while traveling. In Asia, power banks are widely used, but in Europe, markets have just begun to embrace them," said Yann Phu.
Then, he added that with the 'Alchemy Pay' which helps users to pay with crypto through Binance Pay, a recent payment option is present for the European people.
Paris welcomes more than 30 million tourists from around the world every year, and Burger King has many outlets in the city. Burger King's adoption of crypto payments in Paris is a big step for companies and guests in the city.
Binance and Alchemy are committed to making crypto payments easier in the region, as cryptocurrencies can significantly increase accessibility for travelers because of their unlimited nature. So far, the three companies have installed specialized devices at more than 14,000 locations worldwide.
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