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JAKARTA - Cristiano Ronaldo has officially become the Global Brand Ambassador for the game Free Fire (FF). As the developer, Garena also presents the figure of CR7 as a new character in the game Free Fire.

“This is a very significant collaboration for Free Fire, and the game industry as a whole. Cristiano Ronaldo is a role model for many people, and we have the opportunity to collaborate and adopt his character to hundreds of millions of people around the world, "said Free Fire Producer in Garena, Harold Teo in his official statement, Monday 7 December.

Furthermore, Teo said the collaboration with Cristiano Ronaldo is a concrete form of "Free Fire" commitment to continue to launch interesting content for Survivors around the world, and to inspire them to play in their own style while having fun.

On December 19, the Survivors can play Cristiano Ronaldo whose character is named Chrono. It is told that this character is carrying out the Operation: Chrono mission which takes place in a new universe with the theme of a messy and chaotic futuristic metropolis.

"We also hope that this collaboration with Cristiano Ronaldo can offer more ways for Survivors around the world to enjoy Free Fire in their own style #BattleInStyle," Teo said.

Meanwhile, Cristiano Ronaldo also expressed his joy in being able to do this collaboration with a mobile battle royale title, especially when he worked with the team to present Chrono.

"It feels great not only to have a character in a game like Free Fire imitating me, but also to have a universe in the game specially created for this collaboration," said Ronaldo.

"The Garena team has worked hard to bring many interesting features and elements to Operation Chrono. I hope Free Fire players around the world are as excited as me !," he continued.

The presence of CR7's character and figure as FF's Global Brand Ambassador was also greeted positively by eSport players. Even according to a player from Evos eSport, Saeful "EVOS.Sam13" Muharrom, the figure of Cristiano Ronaldo can be a special attraction for FF players.

“As a Survivor, we are certainly looking forward to the newest FF characters that we can play in our own style. The presence of the Chrono character represented by Cristiano Ronaldo, who is also a sports icon and an inspiration to millions of people in the world, is certainly very much anticipated, "said Saeful.

Meanwhile, international sports expert, CEO of Sport Quake, Matt House also explained how this collaboration will not only appeal to fans of Cristiano Ronaldo and Free Fire, but also to the wider sports and gaming industry.

"Football, games and technology come together in an exciting new collaboration. The presence of Cristiano Ronaldo as a character in Free Fire takes this collaboration to the next level," explained Matt House.


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