Expansion, Cupra Pursues Global Recognition

UrbanRebel Cupra (Doc. SEAT/Cupra)

The Cupra recently announced their plans to expand the market to North America. This decision is in order to smooth out the Spanish manufacturer's move to become one of the 100 best global brands in 2030.

Quoted from Road & Track, Jum'at, March 24, this subsidiary of SEAT is analyzing the possibility of entering the North American market which is then continued for the expansion process, testing potential customers, and the process has so far been going well.

To strengthen the goal, Cupra will produce the latest 500 Cupra Masters by 2023, with a total of 2,000 units. Another plan in 2024, they will launch Cupra Tavascan and Terramar, continuing with the launch of UrbanRebel in 2025.

With some of these models, it is hoped that they can achieve medium-term goals by selling 500,000 units per year before switching to Electric Vehicle (EV).

"We know exactly where we want to go and I guarantee it won't be boring. Every model we will bring to the market is a step forward on our journey," said Cupra CEO Wayne Griffiths.

With Cupra's entry into the North American market, it could be an indication of good growth for manufacturers. In recent years, Cupra's sales figure has also been very positive.

Reported by Carscoops, Wednesday, March 22, in 2022 Cupra posted sales of 152,900 units, an increase of 92.7% from 79,300 units sold in 2021.

The Cupra growth quickly closed the gap between Cupra and its parent company, SEAT, which experienced a 40.5% decline in sales in 2022 to 232,700 units.