JAKARTA - Belgian liquor company Anheuser-Busch in Bev experienced the worst sales in the last 10 years. This is because the Corona beer brand it sells is often juxtaposed with the corona virus or COVID-19 outbreak.
Quoted from TIME, since the corona virus broke out in a number of countries in the last few months. This liquor company was forced to lose its revenue of up to 170 million United States (US) dollars or around Rp. 2.3 trillion (in an exchange rate of Rp. 14 thousand).
As a result, the beer that Dominic Toretto (Vin Diesel) often drank in the Fast and Furious series was also affected. The similarity of the name with the virus outbreak from Wuhan, China, is often the subject of ridicule on social media.
Source of Coronavirus 😷😷😷 #coronavirus # nCoV2019 #CoronavirusOutbreak #coronabeer #coronavirusitalIa #funny pic.twitter.com/SgSpIH9Hnw
- wong loke yoong (@yoongwong) February 11, 2020
There are not a few memes and derision videos that link the corona beer with the Coronavirus. In the TIME report, the word 'corona beer virus' or 'beer coronavirus' has increased dramatically on the Google search page.
According to an analysis of data from YouGov Plc, the purchase intention of Corona Beer among adults in the United States (US) has slumped to its lowest level in two years. Corona-maker Constellation Brands Inc. shares forced to close at 8 percent this week in New York.
Even though it is the trademark of the iconic character of Fast and Furious, in fact the popularity of Corona beer must be replaced by the corona virus which is now spreading in 50 other countries. A negative image is now haunting the sales of Corona beer in a number of countries, such as Brazil and the US.
Anheuser-Busch In Bev is actually the owner of some of the most famous beer brands in the world, including Budweiser, Stella Artois, Beck's and Corona. The inspiration for the naming of 'Corona Beer' was taken from the word corona of the Sun and not COVID-19 or coronavirus.
Although cases of the spread of COVID-19 in China have decreased. However, the spread of this virus has spread to a number of other countries, such as China, South Korea, Japan, Iran and several countries in Europe.
The total number of people infected with the coronavirus worldwide has now risen to above 80,000 with 2,700 deaths.
The WHO health organization has also increased the status of the level of risk of spread from moderate to high for this outbreak. Where until now there is no known drug or vaccine that can cure this vaccine.
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