Cuan In The Month Full Of Blessings: Dry Cakes, Seasonal Businesses That Are The Mainstay Of MSME Actors

Dry cake producers in Jakarta made a big profit in the month of Ramadan/ Photo: Antara

JAKARTA The annual business that is often run by small entrepreneurs or Micro, Small and Medium Enterprises (MSMEs) ahead of Eid al-Fitr 1444 H, often bears fruit. Suitable for the expression of Ramadan month full of blessings. Monitoring dry businesses in the East Jakarta area, precisely in Duren Sawit, this home production never stops during the fasting month. They were flooded with orders since the middle of Ramadan.

Yusmaniar, one of the homeiers who produced pastries on Jalan Rawadas, Pondok Kopi Village, East Jakarta, admitted that they had flooded orders.

The 48-year-old man said that approaching Eid al-Fitr, the order for pastries exploded, making him overwhelmed.

"Alhamdulillah, it can reach 50 jars per day. However, for the nastar type it is 30 jars," said Yusmaniar, Antara, Wednesday, April 12.

Due to the many orders for pastries, his party had to increase the workforce for making cakes.

"There are a total of four employees, but I ask the child for help in the end for packaging, then the husband makes the dough, if the existing workers are stuck," he added.

According to him, the increase in the number of orders has been felt since last Friday, April 7, and continues to increase.

"The increase will continue until D-1 Lebaran with an increase in turnover of more than 30 percent. Turnover per day reaches IDR 3.5 million," said Yusmaniar.

Orders for menus served in shops also vary, ranging from snow girls, chocolate cakes, nastar, to kastengel at a price ranging from Rp. 60 thousand to Rp. 70 thousand per jar. However, retailers or retail traders are given a cheaper price.

"Nastar is more expensive, Rp. 70 thousand per stop because many ordered it," he said.

Meanwhile, home businesses in the Kalisari Village area, Pasar Rebo District, East Jakarta, were also flooded with orders.

The owner, Farah Tri Maharani (27) admitted that orders for various pastries jumped to the point that overwhelmed her.

According to him, until the middle of Ramadan, there had been an order of 3,000 Stops of pastries.

"Alhamdulillah, for Eid, it will definitely increase, production can reach thousands of jars. We can produce 3,000-5,000 jars (per month)," said Maharani.

The cakes produced are nastar, kastengel, snow princess, peanut cake, cheese sago, original semprit, and chocolate sempret which are often served during Eid.

The price offered is IDR 55 thousand to IDR 70 thousand depending on the size of the stoples ordered, but there is a special price that is cheaper for resellers who want to resell.

"Now there are 14 employees, divided into two shifts. We produce around 100 jars per day. Now we already have a fixed reseller, usually to be supplied in cake shops. Thank God there are many resellers," he said.

In addition to selling in stoples, Farah also provides Eid al-Fitr parcels if there are buyers who want to give gifts containing cakes at different prices.

"So you can bring it to your relatives, usually there are small, medium, and large packages," said Maharani.