Kemenparekraf Collaborates With TikTok To Promote Indonesian Tourism And Creative Economy

Photo: Doc. Antara

JAKARTA - The Ministry of Tourism and Creative Economy (Kemenparekraf) collaborates with DouYin (TikTok China) in marketing the promotion of tourism and Indonesia's creative economy.

This collaboration was marked by the implementation of a socialization program (famtrip) together with influencers from China which was held on April 3-8, 2023 at the Labuan Bajo and Bali tourist destinations.

This cooperation program is carried out to welcome back Chinese tourists after three years of vacuum related to COVID-19. Not only increasing the number of tourists from China who will support the target of 7.4 million foreign tourists visiting in 2023, but also improving the quality of tourists by increasing their stay for a long time, exploring destinations, and encouraging more shopping," said Minister of Tourism and Creative Economy Sandiaga Uno in his official statement, quoted from Antara, Saturday, April 8.

The famtrip participants will visit several tourist attractions with various main keys being carried, including food, culture, health and adventure.

During the activity, participants will have a memorable flight experience with Xiamen Air which has just continued the Xiamen-Denpasar route in March 2023.

This activity, he continued, is expected not only to support the #ItsTimeforBali promotion campaign, this program is also expected to be able to promote Labuan Bajo as one of the 5 Super Priority Destinations which was also appointed to host the ASEAN 2023 Summit in May 2023.

Furthermore, Sandiaga also said that China is one of the largest market countries for tourists to Indonesia.

Data shows that the average length of stay of Chinese tourists in Indonesia ranges from 8 to 10.71 days, with average expenditure per arrival (Average Sharing Per Arrival) reaching 1,100 US dollars to 1,386.55 US dollars.

"All participants are expected to share their experiences during the trip and can convince the public in China that Indonesia's better to visit and more than ready, with our special hospitality, to welcome back Chinese tourists," he concluded.