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JAKARTA - Investing in the property business is always a great way to protect us from the risk of volatile stock prices. However, it is not easy. Apart from needing a lot of money, investing in the property sector also takes a long time and the process is complicated. That's what the startup company Roofstock is trying to solve.

For those who want to invest in property now, they don't have to wait long and become millionaires again. This is because the start-up company from the United States (US) allows US citizens to invest in the property rental sector as easily as investing in the stock market.

The home rental sector is an attractive investment especially in the US. Because, currently, there are 16 million property units for rent worth US $ 3 trillion, as quoted by Futurism.

Apart from the large market, there are three other important factors why investment in the property sector is so promising. First, the business provides investors with two sources of income. We not only get profit from rental properties but also the property value will increase over time.

Second, according to data from the US Census Bureau, S&P 500, and other official US agencies showing, the rental property market offers returns similar to the stock market, but with lower volatility in stocks.

Then the third reason, and perhaps the most important, is that the return in this business sector is not correlated with the stock market, meaning that prices are not influenced by economic forces in the stock market. That's what makes this property rental business sector a good choice for anyone looking to diversify their investment and protect their money from falling market prices.

Convenience

In the past, investing in the property rental sector like this was so difficult. First, because people have to do a lot of research and look for the right type of property to choose from, whether it's a house, building, apartment or flat. Not to mention the limited distance that makes us unable to choose properties widely.

Second, those who wish to invest in this niche business must purchase properties that are at exorbitant prices. Not to mention, after buying we need to find tenants and manage the property ourselves. In short, it takes a lot of time and effort to invest in the property business.

But that was then. Thanks to Roofstcok, buying investments in real estate, especially home rental properties, will be as easy as buying stocks and bonds with an online account.

The company, which was founded in 2015, has a vision to simplify property investment in the type of rental property. To make this happen, they built a comprehensive online platform that streamlined the entire transaction process and provided investors with powerful tools for making smart decisions.

Roofstock performs curation using artificial intelligence or AI. So that investors can see what the market price and the benefits that can be obtained from a property in all regions, without having to go to it first.


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