Celebrate And Respect Disney 100 Years, Disney's Vespa Releases Mickey Mouse Edition

Disney Mickey Mouse Edition. (Doc. Piaggio)

JAKARTA - Two iconic brands that are both known to the world, Vespa and Disney, collaborate to present a limited edition of the Disney Vespa Mickey Mouse Edition.

Disney Vespa Mickey Mouse Edition is limited to celebrating Disney's 100th anniversary and will be a rare and special collection, combining the elegant beauty of the Vespa design with a typical Mickey Mouse touch.

However, this is not the first time Vespa has teamed up with Disney. Previously, the 2021 Disney Pixar Luca film Vespa had an important role in the story of a film that took place in the fictional city of Portorosso, which was heavily inspired by Genoa, Italy.

"Eternal icons like Vespa cannot fail to celebrate this very special memorial, Disney's 100th birthday, with respect to icons that are also eternal like the Mickey Mouse, with awards for creativity, imagination, joy, and pleasure - values that have always been the basis of Vespa. Today, as before. This collaboration between Vespa and Disney represents the celebration of two historic companies that have the same dreams: allowing everyone to express their imagination freely, "said Michele Colaninno, Chief Executive of global strategies, products, marketing, and innovation of the Piaggio Group, in the media space of Piaggio, June 21.

Meanwhile, Claire Terry, Senior Vice President, Disney Consumer Products, Games & Publishing EMEA says, just like Mickey Mouse, Vespa is a cultural icon, gives rise to a sense of pleasure and adventure, and together forms a beautiful combination, which truly has an eternal story.

"We are excited to bring this iconic scooter version to our fans in our hundred years and bring all of Mickey's charm and personality on the way wherever people want to go," he said.

For this collaboration, Vespa Primavera 50cc, 125cc, and 150cc are black, red, white, and yellow: the same colors that have colored Walt Disney's most famous rat character for decades.

The yellow wheel reminds Mickey Mouse's shoes, while the black mirror reminds of his irreversible round ears. The graphic pattern depicting the silhouette of this character adorns both the scooter side and the front. Finally, there is a Mickey Mouse signature that cannot be missed, it is on the seat and front shell of the scooter. Disney Mickey Mouse Edition by Vespa is also equipped with a matching helmet in the same color.

Prices and availability for Disney Mickey Mouse Edition Vespa vary in each region. For the US market, for example, it will be available in August 2023 with a 50cc version price of 4,699 US dollars (Rp70 million), and a version of 150cc adala 6,049 US dollars (Rp90 million).