There Is Music, Theater And Visual Art, Collaboration X Collaborates With Cross-Sectoral Artists

Appearance of Collaboration X (doc. Special)

JAKARTA - Multidisciplinary art collaboration, Collaboration X was presented as the latest initiative from IM3. Artists gather to experiment to produce works of art that are relatively new compared to collaborations that have been carried out before. The Magic Contest, Samba Sundanese and the Berkuri Lidah Council are representatives of musicians, Theater Garasi representing acting, and Hebrew Fransa or known as Mas Bruh as representatives of visual artists. “Collabonation X is here as an innovation that opens up space for collaboration for art actors and creative industries. The inaugural collaboration presented by Collaboration X is full of experiments with various new things done by cross-disciplinary art actors and musicians across genres, thus producing works that have never existed before, ” said Fahroni Arifin as SVP-Head of Brand Management & Strategy IM3, in a written release received by VOI, Tuesday, June 20. The collaboration between art fields will be displayed in 2 episodes. The artists will work together to create new experimental works, both for artists and those who watch. The inaugural collaboration begins with the Magic Competition, a music group with an alternative pop genre, juxtaposed with Samba Sundanese, a band from Bandung whose works are influenced by gamelan and the Sundanese decree. The musical works produced by the Magic Competition and Samba Sundanese will be supported by Hebrew Fransa as a visual artist in making video clips. Baskara Putra, one of the personnel of the Magic Competition, assessed the important visualization in the musical works made. He saw a connection between music and video clips. “Elemen visual, both from art albums and video clips, is a very significant part of a musical work. Because strong visuals must be able to amplify the song. This is what makes the collaboration process at Collaboration X a very exciting experiment for us art actors,” said Baskara Putra. Meanwhile, Ismet Ruchimat as the kmposer and founder of Samba Sundanese said that Collaboration X is a good space for musicians to develop ideas in art. He hopes that the music industry will be better through the experimental collaborations carried out. “I see that collaboration is a cultural gathering, where the creative space today must be filled with the way of thinking togetherness. This spirit is the basis of Collaboration X to produce works that focus on something different from usual. The hope is that through this experimental collaboration it can bring the phase of the music industry in the new chapter, ” concluded Ismet Ruchimat.