Klarna, Launches AI Shopping Feature That Allows Users To Shop By Taking Product Photos

JAKARTA - Sweden's payment group, Klarna, has launched a new AI shopping feature developed with OpenAI technology. This feature allows users to shop by taking photos of the products they like and allows them to be purchased in seconds through the company's mobile app.

Many startup companies such as Klarna add artificial intelligence to their product portfolio to increase valuation as they wait for their turn to launch their initial public offering via the IPO.

"Klarna's new features can identify more than 10 million items such as clothes, home decorations, or electronics, and compare prices, retailers, and reviews," said Chief Marketing Officer David totaling tr\"om, in an interview on Wednesday, October 11.

"To prevent privacy concerns, AI Klarna does not show images of people's faces or bodies," Sandstorm said.

The Google Lens tool also has a search feature that allows photo and text mixing in search.

"What distinguishes us from Google is that our lenses are deliberately built for shopping... we don't want people to take pictures of random things, but only products they want to buy," saidtendor\".

According to Klarna, this shopping lens is available to consumers in the US, UK, Germany, Sweden, Denmark, and Norway.

Klarna, formerly Europe's most valuable startup, allows shoppers to buy online through its merchant partners and pay in installments with their "buy now, pay later" service. Although its valuation has fallen sharply, the company announced in August that it has achieved monthly profitability earlier than the set target.