Google's Universal Analytics Will Change To Google Analytics 4, What's The Difference?

JAKARTA - Google has announced that it will change its analytic platform, Universal Analytics (UA) to the latest, namely Google Analytics 4 (GA4) starting July 1.

Unlike its predecessor, GA4 is an event-based platform, not a session-based platform. The new version of GA4 is said to be using users (users) and events (events) as analytical metrics to help marketers make better analysis and more efficient decision-making.

According to PT. Tagtoo Advertising Indonesia, there will be at least five major changes in GA4, including:

Google Analytics is generally a solution issued by Google to help a digital marketer, understand data traffic websites and all events in it.

With these new features, what are the new things you can do with GA4? Citing Databox, these are some of them:

However, because there are still difficulties connecting GA4 due to certain technical problems. The company is advised to use UA and GA4 for data analysis during the transition period until the UA is officially suspended next year.