NPR Stops Content Sends On Twitter As Protests For Wrong Labels

JAKARTA - The National Public Radio (NPR) will no longer send content to its 52 official Twitter accounts in protest against the label provided by the social media platform which implies the government's involvement in the US media organization's editorial content.

NPR or National Public Radio is a public media organization based in the United States. The NPR was founded in 1970.

The NPR said on Wednesday April 12 that Twitter rejected its repeated request to remove inaccurate labels, namely "government-affiliated media", which is now being turned into a "government-funded media", which does not reflect the structure of NPR's public media management properly.

British broadcaster, the BBC, also criticized the new label, saying the label was misleading.

pic.twitter.com/OLgOHvTlma

— NPR (@NPR) April 12, 2023

"If we continue using Twitter, each shipment will be labeled as misleading," NPR said, as quoted by Reuters.

In an interview with the BBC, Twitter owner who is a billionaire, Elon Musk, said last Wednesday that the company was trying to become "accuracy" and would consider changing the label.

"Our goal is only to be as accurate and actually possible... We will turn the label into a 'public fund' that may not be too controversial," Musk said.

The NPR said it would remain active on other social media platforms, and is reviewing the possibility of expanding to emerging third-party platforms.

Twitter has not yet responded to a request for comment from Reuters.

Musk also said in the interview that Twitter was "roughly breaking evenly" as many advertisers had previously stopped ad spending on the microblogging platform since it was taken over last year had returned to advertising.