Google Has A New Policy To Force Data Transparency Developers

JAKARTA - Internet giant, Google, introduced a new policy that will take effect in January 2021. The policy requires developers to disclose data usage on the Chrome Web Store.

"Starting January 2021, each extension detail page on the Chrome Web Store will display developer-provided information about the data collected by extensions, in clear and understandable language," Google wrote in a blog post, Monday, November 23.

Google also revealed that the policy began on January 18, 2021. This is also part of Google's ongoing efforts to crack down on extensions that require data transparency.

"For developers who have not provided privacy disclosures before January 18, 2021, a notification will be displayed and posted on their Chrome Web Store, to notify users that the developer has not been certified to comply with a limited use policy," wrote Google.

Google has also introduced additional policies aimed at limiting how developers use the data they collect. More specifically, the developer must ensure that the use of user data is only in the primary benefit of the user and is in accordance with the stated purpose of the extension.

Google does not allow the sale of user data, and also prohibits the use or transfer of user data for personalized advertising. Google also prohibits developers from transferring user data for creditworthiness or any form of loan qualification and to data intermediaries or other information retailers.

In general, the new policy also requires developers to authorize their data usage practices. Last year, as part of Google's Project Strobe, the tech giant announced a series of important policies on extensions to protect users and their data. This policy requires that extensions only ask for the permissions they need to implement their features.

"Protecting users and their data is a fundamental aspect of the work we do at Chrome," wrote Google.