YOGYAKARTA - The New creator economy is a new phenomenon that opens up great opportunities for the business world in the digital era as it is today. Business actors or business people are also required to be able to adapt and take advantage of this phenomenon. So what is the new creator economy and what its development is like.
New creator economy is a phenomenon that arises from the transformation of conventional business activities, now done digitally. Not only does it require skills in the use of digital technology, but business people also need to evolve in their mindset or mindset.
To be able to continue to survive and win market competition, business people need to understand what a new creator economy is and the strategies that need to be implemented.
New creator economy is a business phenomenon that allows content creators to become business people or entrepreneurs by utilizing digital platforms. This phenomenon comes thanks to the era of digital technology that opens wider opportunities to carry out business activities massively and more practically.
In the new creator economy phenomenon, a content creator can create their creativity or talents to build an audience, so they can earn income from various sources. Creator content can take advantage of digital platforms to gain money, for example through social media such as Instagram, TikTok, YouTube, and so on.
The trend of new economy creators is more focused on getting attention and interest from market targets, in pools or the digital environment. In this phenomenon, creators or entrepreneurs run business models to attract customer traffic. The business strategy implemented is by producing content that attracts the attention of audiences.
Unlike conventional business activities, where sellers or business people operate under the auspices of brands, malls, or markets. However, in the new economy creators, an online trading ecosystem is created on social media and e-commerce, so that sellers or creators are the main drivers to get customer traffic.
Businessmen or entrepreneurs in today's era need to adapt to the new creator economy if they don't want to be left behind or lose competitive on the market. New creator economy provides a number of advantages for business people to strengthen brands or brands and increase sales.
Here are some of the advantages of a new creator economy for business people in the digital era such as:
Content creators have a strong influence on their audience or followers on digital platforms. By partnering with content creators who are in line with value and business vision, it can build a strong and authentic brand image among target market audiences.
Through content aimed at broad and diverse audiences, you can access a larger and wider market. Your products or businesses can be recognized by potential consumers who may not have previously been affordable through conventional marketing strategies. This step opens up opportunities to expand customer bases.
Content creators have skills or skills in interacting directly with audiences through interesting content. Through collaboration with creators or influencers, you can create informative, entertaining, and relevant content that can attract audience attention. This method is useful for increasing engagement and building closer relationships with potential customers.
In today's digital era, consumers are smarter and more selective in choosing the products to be purchased. Collaborating with creators who have a good reputation and a loyal audience can build high credibility and trust in the eyes of consumers.
In addition to branding and marketing benefits, content can also help you create monetization opportunities innovatively. For example, you can forge a lucrative partnership with content creators to promote products or through affiliate programs. You can provide a commission for each sale generated through the unique links they share.
That is a review of what the new creator economy needs to understand by entrepreneurs and business people in the digital era. Business people need to adapt and evolve to take advantage of opportunities from the new creator economy because it provides a number of benefits for business progress.
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