Holding Indonesia Digital MeetUp 2023, Smesco Targets the Attendance of 3,000 MSMEs from All Over Indonesia

President Director of Smesco Indonesia Leonard Theosabrata. (Photo: Doc. Public Relations Kemenkop UKM)

JAKARTA - As an effort to support MSMEs to advance to class, Smesco Indonesia is again holding the Indonesia Digital MeetUp 2023 (IDM23) event this year, with the theme Easy Entrepreneurship Festival.

There are two events that will take place at IDM23, namely Exhibition Day and Conference Day.

This event will be held at the Smesco Indonesia Building, Jakarta, on October 5-6, 2023, from 09.00 a.m. Western Indonesian Time (WIB) to 20.00 p.m. WIB.

Indonesia Digital MeetUp is the only event in Indonesia that provides a variety of digital solutions for SMEs who want to improve their business.

With the tagline 'Come with an idea, go home with a business', this time the Indonesia Digital MeetUp also targets new entrepreneurs and prospective entrepreneurs.

This is different from last year, which only targeted established digital entrepreneurs.

"So, if (Indonesia) wants to enter the category of developed countries, the ratio of the number of entrepreneurs must be increased, which is why Smesco Indonesia together with the Ministry of Cooperatives and SMEs created a supportive ecosystem," said Smesco Indonesia President Director Leonard Theosabrata in a written statement, quoted Wednesday, October 4.

Leonard added that the importance of the ecosystem for SMEs will make it easier for them to manage businesses within the ecosystem, from upstream to downstream.

"This is important because SME friends who want to open a business if they can get facilities like this, whether it's access to raw materials, manufacturing, logistics, marketing, to digital channels for sales, this will be easier and products can be more competitive ," he said.

On the same occasion, Smesco Indonesia Business and Marketing Director Wientor Rah Mada added that IDM23 aims to be a meeting point for SME players to exchange strategies, exchange ideas, discuss current and future conditions.

Wientor said that his party is targeting the Indonesia Digital MeetUp 2023 to be attended by around 3,000 SMEs from all over Indonesia.

At the Indonesia Digital MeetUp 2023 event, there will be 80 company booths containing six types of convenience that visitors can get, namely ease of licensing, production, logistics, marketing, enablers, and financing.

Apart from that, visitors can also carry out free legal consultations for SMEs, free product photos for SMEs, and advertising consultations, as well as branding on social media.

Meanwhile, for Conference Day, there will be talk shows, firechats, or monotalks from practitioners or SMEs who are successful with digital strategies.

The topics that will be discussed include live streaming, video ads, Instagram ads, Facebook Ads, IPO strategies for SMEs, social media guerilla marketing, copywriting, Google ads, SEO, viral organic videos, and so on.

According to the plan, the event will be opened directly by the Minister of Cooperatives and SMEs (Menkop UKM) Teten Masduki.