Gaming Industry Kian Profit, Local Brand Signs To Attract Gaming Accessories Market

Photo: Special

After the COVID-19 pandemic, people's lifestyles have changed where many new hobbies or activities appear at home. One of the activities that many people do when they are at home is playing games, especially online games such as Mobile Legends, Free Fire, Dota 2, Valorant and many more.

The trend of playing this game makes people's interactions and spending on digital games globally for content in games and paid downloads increase. Millennials aged between late 20 and early 40s tend to play games with longer durations consistently according to a survey from Express VPN Gaming Team.

Meanwhile, about 68 percent admit to playing games every day, reported by Android Headlines. In fact, it is known that a third of millennials spend their money ranging from 50 US dollars to 100 US dollars (IDR 769 thousand - IDR 1.5 million) for one game purchase.

Those who tend to have additional income tend to choose to use it for games or other things related to games. This is what makes the gaming industry very tempting because many predict businesses related to gaming will get high profits in 2023.

With the same view, PT Onglai Aneka Toolindo, a leading company in Indonesia that has previously succeeded in becoming a distributor of electronic repair equipment, is now expanding its business into high-quality smartphone accessories and gaming accessories.

Its products include gaming headsets, gaming keyboards, gaming mice, and various other relevant innovative peripherals.

PT Onglai Aneka Toolindo has identified significant opportunities in the gaming industry, which is now wide open and experiencing a huge increase in demand. This decision is based on observations of customers at PT Onglai Aneka Toolindo, who are also enthusiastic game enthusiasts and from the rise of game influencers on social media," said General Manager of PT Onglai Aneka Toolindo, Rafles Manurung.

"Thanks to PT Onglai Aneka Toolindo's solid reputation and experience in the distribution sector, PT Onglai Aneka Toolindo believes that expanding steps to the gaming accessories segment is a wise step," he continued.

The expansion plan for the gaming accessories industry has started since the first quarter of 2023, and PT Onglai Aneka Toolindo has participated in major events such as the Jakarta Raya Week and Bogor Festival several times.

"Currently, PT Onglai Aneka Toolindo has collaborated with the world's leading gaming companies such as Onikuma, Black Shark, and BIG WON. This step aims to meet the needs of its customers while optimizing great potential in the Indonesian gaming market," concluded Rafles.

Customers can access these products through official websites, marketplaces or through corporate marketing.