TAYS Enters Transformative Partnership with Japanese Investor MIXIO Incorporated

Photo: Doc. Tays Bakers

JAKARTA – PT Jaya Swarasa Agung Tbk atau Tays Bakers (IDX:TAYS), a dynamic Indonesian player in the fast-moving consumer goods (FMCG) industry, proudly announces a momentous step forward with the formal signing of a strategic partnership and investment agreement with a respected Japanese partner renowned for their long-term commitment. This landmark partnership opens doors to exclusive distribution opportunities within the vibrant Japanese market.

Alexander Anwar, CEO at Tays Bakers, expressed profound enthusiasm, stating, "The signed agreement represents a new era for TAYS, as well as maximizing the growth potential of the company in the future. The collaboration between TAYS and Mixio Holdings Incorporated signifies our joint aspiration for a healthier, more flavorful world of snacks, not just in Indonesia and Japan but throughout the world. We eagerly anticipate the exciting opportunities ahead."

TAYS had the opportunity to collaborate with Mixio Holdings Incorporated, a Japanese company established in 1943 that is engaged in the production and sale of snacks. This strategic partnership sets to enhance TAYS' research and development capabilities, paving the way for the creation of innovative, health-centric snacks that resonate with ever-evolving consumer tastes.

The strategic agreement includes not only investment but also exclusive rights for the distribution of TRICKS products in Japan through the networks owned by Mixio Holding Incorporate and its partners. On the other hand, TAYS will obtain the R&D know-how, as well as production and distribution rights for Sanshu Seika’s Pasta Snack in Indonesia.

TAYS reiterates its vision of the FMCG snack future market with much larger growth potential and healthier offerings. The company's steadfast commitment to product excellence, coupled with this groundbreaking partnership, lays the foundation for an exciting journey towards increased revenue, expanded distributions, and enhanced value creation.