YOGYAKARTA Email marketing is one of the marketing strategies that is often used by professional marketing. This is because marketing email can encourage the creation of brand awareness and increase sales volume. Based on Hubspot data, 35 percent of marketers choose to rely on email-based marketing to market products in the midst of digital transformation and digital marketing trends. Therefore, it is important to know the type of marketing email so that consumers are interested in reading electronic messages that have been sent.
Summarized from various sources, here are several types of marketing emails that can be used for promotional and dissemination of business-related information:
Adapted from Web FX. This email can be used to offer discount promos, shopping coupons, or other special offers to customers. So that customers or consumers can immediately make a decision to buy products or business services.
Welcome email is an electronic message that contains remarks and thanks from a marketer for customers after the customer registers an account or subscribes with a business email.
Citing SendPulse, welcome email includes branding, vision and mission that the company offers customers, and the introduction of superior products.
The next type of marketing email is newsletters. This electronic message contains notifications about product promotions and new information from a company to subscribers.
Information shared with customers comes from the company's website which refers to content marketing.
Campaigns with newsletters aim to maintain relationships with customers and increase website traffic.
Since this type of email involves complex text, the marketers are advised to send two to three emails each week to the audience on target market. In addition, you can also add visual content to attract customer attention.
This type of marketing email focuses on asking customers' opinions and feedback about products or partners more targeted.
Customer surveys include customer satisfaction score, net promoter score, milestone survey, or customer effort score.
The information obtained from customer surveys can be used to improve marketing strategies that suit customer needs.
Lead streaming email is an electronic message that is conveyed by the marketer to the lead or end user to guide them from the consideration stage to the decision.
This means that this type of marketing email can encourage prospective consumers to make purchases by showing the benefits of the products or services offered.
This is a type of email that is sent during special moments, both special moments belonging to customers and companies.
For example, in order to celebrate birthdays or national holidays. Thus, companies can increase customer experience and satisfaction to always connect with them.
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Transactional emails can be used by marketers or marketers to notify of changes made to their accounts.
Quoted from Indeed, transactional email aims to provide the information needed by consumers.
Just so you know, this click via email rate is very high because consumers are looking forward to this email as a result of the actions it has taken.
This is information about the type of marketing email that can be used to create brand awareness and increase sales volume. Hopefully this artike can increase the insight of loyal VOI.ID readers.
The English, Chinese, Japanese, Arabic, and French versions are automatically generated by the AI. So there may still be inaccuracies in translating, please always see Indonesian as our main language. (system supported by DigitalSiber.id)
