Vesak 2023 Becomes Momentum Injourney To Reset The Borobudur Temple Tourism Concept

Director of Marketing and Tourism Program InJourney Maya Watono (left). (Photo: Mery Handayani/VOI)

PT Aviasi Wisata Indonesia (Persero) or InJourney and its subsidiaries, PT Taman Wisata Candi Borobudur, Prambanan and Ratu Boko (TWC) will reorganize the concept of Borobudur Temple to become a sustainable tourist destination by prioritizing spiritual and cultural values.

InJourney Tourism Marketing and Program Director Maya Watono said the 2023 Vesak celebration was a momentum for TWC to reorganize the positioning of Borobudur Temple.

Furthermore, Maya assessed that Borobudur Temple has great potential in becoming a tourist destination by prioritizing spiritual, educational and cultural values. As well as the potential of a large market as a tourist destination from tourists from Southeast Asia.

"So it is true that the Vesak 2023 celebration is actually a catalyst from the positioning of Borobudur in the future which we will repeat. So the four pillars, heritage, spiritual, educational conservation and of course economic impact. We put forward that. In the future, the arrangement will be based on the four pillars," he said at Borobudur Temple, Magelang, Central Java, Sunday night, June 4.

Maya said, InJourney as the tourism and supporting BUMN holding company will also increase connectivity between subsidiaries such as TWC and other SOEs such as Angkasa Pura I and II, ITDC, Sarinah and Hotel Indonesia Natour (HIN).

"We have an airport, destination, there is Sarinah, for retail, now that ecosystem is what we form," he said.

Meanwhile, President Director of PT TWC Febrina Intan said that currently foreign tourist visits to Borobudur Temple have increased compared to last year.

Moreover, he said, there is a program that attracts foreign tourists to Borobudur Temple.

Lumayan sudah meningkat. Dengan crude turun di Semarang lebih darat ke sini. Ada kenaikan lima persen dari tahun lalu. Masih kecil tapi sudah ada pekingkagan," ucapnya.