ASEAN Summit, Sarinah Becomes Curator And Provides MSME Showcase

Iriana Joko Widodo invited five assistants to the ASEAN leadership to see MSME products. (Photo: Doc. BUMN)

JAKARTA - A state-owned company engaged in retail, PT Sarinah, was involved in becoming part of Indonesia's role as host of the ASEAN Summit in 2023, where Sarinah became the curator and provided MSME showcase for the ASEAN Summit Program Spouse.

For your information, the Spouse Program is an event attended by wives from heads of state in ASEAN who discuss important issues outside the main agenda of the meeting.

President Director of PT Sarinah Fetty Kwartati said, through this activity, Sarinah hopes to continue to help promote local Indonesian products to a wider level, as well as support economic development and sustainability of micro and small business development in Indonesia.

Fetty said Sarinah in collaboration with Injourney, Holding State-Owned Enterprises (BUMN) Aviasi and Tourism continue to play an active role in promoting Indonesia's cultural wealth and creativity at the 42nd ASEAN Summit in Labuan Bajo.

"Sarinah is very proud to be a part of the 42nd ASEAN Summit in 2023. As the Stage of Indonesian Work, Sarinah continues to strive to provide a stage for SMEs and Indonesian Local Brands by introducing them, promoting their products to the international arena through the ASEAN Summit," he said in an official statement, Thursday, May 11.

Furthermore, Fetty said that this was also in line with the theme of the 42nd ASEAN Summit in 2023, namely to become the Epicentrum of Growth of Indonesia's work.

"With the important role played by Sarinah in this event, it is hoped that it can strengthen Indonesia's image as a country rich in quality local superior cultures and products," he said.

30 Mejeng Elected MSMEs At The ASEAN Summit

In the product curation process, continued Fetty, Sarinah collaborated with the NTT Dekranasda.

After the NTT Dekranasda MSME product was drained, some of these products were made special wastra collections for the ASEAN Indonesia Summit 2023 MSME showcase at Puncak Waringin.

"Sarinah is also showing MSME products at Komodo International Airport," he said.

From this curation, 30 MSMEs were selected who had the opportunity to show off their products. Among them are the work of Edward Hutabarat, Gloya (Cawang Art), Herviolet, Levico as well as the weaving wastra collection from Dekranasda NTT.

The works of MSMEs show the wealth of eastern cultural treasures, including those from Kupang, Dokka, Sumba, Manggarai and Ende.

Mrs. Negera Visits MSMEs

In fact, Mrs. Iriana Joko Widodo also invited five ASEAN leader companions to see MSME products rich in cultural diversity east of Indonesia.

Herviolet Morass' brand was very grateful when his product was chosen as one of the gift products for the 42nd ASEAN Summit in Labuan Bajo.

There are several bag models selected with various models and motifs. It is truly an extraordinary appreciation as the work of the nation's children to be able to appear in this important event with SARIAH-Pangggung Karya Indonesia," he said.