Indonesian Ambassador Supports Kosme Innovation At MIHAS 2022 Titis Indah: Kosme Ready For Global Innovation

Titis Indah Wahyu (right) spoke with Hermono, the Indonesian Ambassador in Malaysia (left). (Photo: Doc. KOSME)

JAKARTA - The innovation to produce the best products continues to be carried out by Kosme Group not only domestically, but abroad. Kosme Group by cooperating with several business units engaged in herbal medicines & cosmetic manufacturing attended the event titled The 18th Malaysia International Halal Showcase which was held in Kuala Lumpur, 7-10 September.

The event which is part of the Malaysia International Halal Showcase (MIHAS) 2022 is one of the leading barometers of halal products worldwide which was attended by no less than 43 countries. The presence of the Kosme Group also enlivens the event which is one of the barometers of halal products at the world level.

"It is our pride to appear in a special event to showcase the innovation of all Kosme Kosme Group products that provide quality herbal products with halal standards that have been recognized worldwide, combined with the latest innovations and research," said Titis Indah Wahyu, CEO of Kosme Group in a press statement, Thursday, September 8.

Innovation and halal are two important things to be able to appear in the MIHAS event, so that Kosme Group displays its various advantages in the international arena.

A prestigious event like MIHAS is an honor for Kosme Group to continue to provide the best by bringing the name of Indonesia. Titis hopes that by appearing in a prestigious event like this, it will carry a mission to promote product innovation from Indonesia abroad.

Every product displayed by Kosme Group has gone through a series of rigorous trials of quality, control and supervision. Of course, this opportunity provides an opportunity that products from Indonesia can be increasingly widely accepted in foreign countries. Moreover, with the largest Muslim population in the world, of course, the halal market share will be very open," said Titis.

The one stop solution concept is shown by Kosme Group in beauty and care products, which is through various business units. Kosme Group provides a broad opportunity for anyone to have the best quality cosmetic brand. At MIHAS, several leading brands have also been exhibited that have entrusted the production by the Kosme Group.

Indonesia's natural wealth is one of the attractions of the Kosme Group booth, through one of its business lines, Kosmeherb displays a series of efficacious plant extracts for medicines and beauty from Indonesia, including the Telang Flower (Clitoria ternatea) which has properties to prevent cancer from premature aging. Ectrak Kelor or merunggai (Moringa oleifera) which is rich in vitamin C, calcium and protein are also displayed.

Guava leaves have benefits as anti-inflammatory, anti-microbial, anti-microbial, anti-cancer, and antidiabic leaves that are important for body health as well as other natural ingredients. The extract of these natural plants received a warm welcome from the international community.

"We are certainly proud that the natural wealth displayed by Kosme Group has a special place in the international community, considering that the concept of back to nature (returning to nature) has become a world beauty and health trend with a halal concept," said Titis, who called Kosmeherb a business line from Kosme Group, having the advantage of presenting the best natural ingredients for the world of cosmetics and health.

Some of the products produced include Nutridrink, HappyMe, Vemate, Pro Herbalioss, Skinboost as well as some efficacious plant extract taken from the natural wealth of the country.

Warmlybuted in Malaysia

In this special event, Kosme Group also features retail products that are ready to hit domestic and foreign markets with the concept of head toe (butter ends to feet). Kosme Group introduces Skintheory, which has various ingredients, one of which is Salmon DNA which is known to have properties of regenerating, improving skin texture as well as fighting aging.

Skinstory comes in a series of compact and multi-feasible treatments. Carrying the 5 in 1 concept that combines toner, essence, moisturizer, serum and ampoule in one packaging is unique to the Skintheory Multi Use Spray.

To brighten the skin through peering that has been done so far at a beauty clinic, now it can be done at home with Skintheory Daily Celel Pad, a peering concept is easy for anyone with the best material formulas from Salmon DNA, fruit extract, Glycovid Acd and other ingredients. The result, in one step, the skin will glow brightly and glow instantly.

The series of treatments for masculine men who look elegant are also exhibited through the MEN'S XPERIition brand, a series of treatments for silver from the tip of the hair to the feet. Inspired by Indonesia's natural wealth, MEN'S XPERI Entertainment is present in the natural formula, and clinically tested for the care of modern male lifestyles.

Kosme Group continues to give birth to the best innovations for hair care with HAIRLAB. Having Powerbond content in Hairlab is claimed to be the first in Indonesia. This content formulates Powerbond, an active ingredient that has been clinically tested from the United States, can maintain natural moisture in hair.

The content of the active material coats damaged, dry to branched hair. The presence of the KSME Group at the MIHAS event also received a warm welcome from the Indonesian Embassy in Malaysia.

We support Indonesian companies to innovate and expand globally at MIHAS events as an effort to promote Indonesia's advantages and technology to continue to successfully compete with other countries. The KOSME Group has the opportunity to penetrate the Malaysian and halal markets widely with its products, said Hermono when visiting the KSME Group stand at the MIHAS event.

He welcomed the expansion of the KOSME Group's business to work on the Malaysian market more broadly, considering the potential for halal products in this country is quite open. Moreover, products from Indonesia have long received warm welcomes in neighboring countries.